Hey Y'all,
It's Wednesday again your favorite day to dive into trending hydration topics. Today, we're raising our droplet-shaped glasses to… water, because according to Gallup, Americans are drinking less alcohol than they have in nearly 90 years. Yep, you read that right. And guess what? That makes this the perfect moment to shine the spotlight on natural bottled water pure, simple, and beautifully uncomplicated.
Alcohol Consumption Hits a Historic Low
A fresh Gallup poll (conducted July 7–21, 2025) reports that only 54% of U.S. adults now say they drink alcohol—marking the lowest rate since Gallup started tracking it back in 1939 To put it in perspective, that’s a 13-point drop since 2022 and even below another previous low of 55% back in 1958
Fast facts from the latest poll:
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Just 24% of drinkers had alcohol in the past 24 hours—another record low .
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The weekly average number of drinks per person is down to 2.8, the lowest since 1996
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40% of drinkers haven’t had a drink in over a week the highest share in decades .
Why the big shift? It’s all about health concerns. For the first time, a majority 53% now believe that even moderate drinking (think a glass or two a day) is bad for your health, up from just 28% in 2018. Only a tiny 6% still think drinking is beneficial . And mind you, this change in mindset is strongest among young adults only 50% of 18-to-34-year-olds report drinking, down from nearly 60% just in 2023.
Why This Matters to The Droplet
As the alcohol industry grapples with this cultural pivot, natural bottled water brands are perfectly positioned to step into the limelight. Here's why it’s a golden moment for us:
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Rising Health Consciousness = Opportunity for Pure Hydration
With people increasingly wary of alcohol's health implications, offering beautiful, naturally sourced bottled waters is a no-brainer. No sugar. No buzz. Just pure, clean refreshment. -
The “Sober-Curious” Movement Runs on Hydration
Millennials and Gen Zers who spearhead the alcohol-downtrend are also embracing “sober-curious” lifestyles. They want fun, flavor, and mindfulness without the buzz. Natural bottled waters Mountain Spring, Artesian, Glacier Melt—fit right in. -
Non-Alcoholic Doesn’t Have to Be Bland
Water doesn’t just hydrate—it elevates. Featuring diverse bottled waters (chilled, sparkling, mineral-rich) on menus or tables conveys taste, sophistication, and intentional living.
What You Can Do Right Now
For your next newsletter or editorial:
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Lead with the Gallup news: “Alcohol at a 90-year low, Americans craving healthier sips.”
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Emphasize the transformation: “Healthteenagers → Healthy adults. Healthier bars?”
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Celebrate bottled water: “Here’s where we (naturally) shine—pure, premium, and perfect.”
On shelves or restaurant tables:
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Offer water flights—miniatures of different waters that let people compare their tastes.
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Position water alongside mocktails or alcohol-free spirits as equal-status options.
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Create a “Zero Regrets” section in your offerings: “Hydrate bold. Feel whole.”
Raise a Glass—of Water!
This isn’t just a blog post; it’s a movement. As the country tips away from alcohol, natural bottled water isn’t just a safer choice it’s the smarter one. The Droplet stands out by offering something that’s not just drinkable but meaningful.
Here’s to a world where our pH is balanced, our options are pure, and our choices are refreshing. Cheers—cheers with water, of course.
