Forever Plastics: The Unseen Contaminant in Our Bottled Waters
As we sip on refreshing bottles of sparkling water, still water, or even some mineral-rich options, few of us realize the hidden dangers lurking inside. We talk a lot about sustainability in the bottled water industry, and one topic that has emerged as a major concern is the impact of "forever plastics" on our water supply. These are plastics that don’t break down naturally, and their presence in our drinking water could have long-term environmental and health consequences.
The FineWaters Summit 2025, held in Atlanta, centered around sustainability within the bottled water market. As water sommeliers, distributors, and enthusiasts, we gathered to discuss how we can minimize waste, reduce our environmental footprint, and improve the quality of the water we provide to consumers. One major issue that continues to be at the forefront of sustainability efforts in the bottled water world is the ever-growing problem of plastic pollution. But just how much of an issue are forever plastics, and how can we as both stewards and sellers of water tackle this?
What Are "Forever Plastics"?
Forever plastics, or more commonly referred to as microplastics, are small plastic particles that are either intentionally manufactured or break down from larger plastic debris. They are called "forever plastics" because they are designed to withstand the environmental conditions and don't degrade over time like organic materials.
Microplastics in drinking water sources are particularly concerning. They are often invisible to the naked eye, but they’re still present, and they’re infiltrating every corner of the globe. According to recent studies, these particles can enter our water supply through plastic containers, factory runoff, or even from the degradation of plastic-based products like fishing nets or packaging materials.
Research suggests that most of these plastics end up in our food and water supply, contaminating natural water sources. In fact, microplastics have been found in the most remote locations on Earth, from the highest mountain peaks to the deepest parts of the oceans. But what does this mean for the bottled water industry and, more importantly, for the consumers like us who drink them?
How Big Are Microplastics?
The size of these microplastics varies, but they are often measured in microns or nanometers, making them too small to see without the aid of powerful microscopes. Microplastics can range from 1 micrometer (the size of a typical bacterium) to 5 millimeters, which is roughly the size of a grain of rice. Some plastics, like polyester fibers, are even smaller than the size of a red blood cell and can travel easily through our systems.
While these plastics are small, they can still cause significant damage to the environment and our bodies. As plastics break down into smaller and smaller particles, they release toxic chemicals that can enter our water supply and, eventually, our bodies.
The Impact of Forever Plastics on Our Bodies
The presence of microplastics in drinking water is deeply concerning because of their potential long-term effects on human health. The tiny plastic particles can carry hazardous chemicals, such as pesticides and phthalates, which are known to disrupt hormonal systems and may lead to various health issues, including:
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Endocrine Disruption: Some plastics contain chemicals that mimic hormones in our bodies, leading to potential endocrine system disruptions. This could affect everything from fertility to metabolism.
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Toxicity: As plastics degrade, they can leach harmful substances into the water, affecting organs like the liver, kidneys, and brain.
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Cancer Risk: Long-term exposure to certain chemicals in plastics has been linked to an increased risk of cancers, especially breast cancer and prostate cancer.
In short, the long-term exposure to microplastics is something we are just beginning to understand. The immediate consequences may not be as apparent, but the cumulative effect of decades of microplastic exposure could lead to serious health risks.
Solutions: What Can We Do to Stop the Spread of Forever Plastics?
As stewards of water and sellers of premium bottled water, we must take action to protect both our customers and the environment. There is a growing movement within the water industry to reduce plastic waste, eliminate plastic bottles, and even consider alternative packaging solutions.
1. Alternative Packaging Solutions
One of the most effective ways to eliminate the presence of microplastics in bottled water is by moving away from single-use plastic bottles. Some brands are already pioneering the use of glass bottles, aluminum cans, and even biodegradable materials. These packaging solutions help prevent plastic waste and protect our water from microplastic contamination. At Salacious Drinks, they are committed to offering glass bottle options, which are not only elegant but also sustainable.
2. Improve Filtration and Purification Methods
Water filtration technology is constantly evolving. Advanced filtration systems, such as reverse osmosis and activated carbon filters, can remove microplastics from water, ensuring a cleaner, safer product for consumers. Water producers can also use improved purification processes to ensure that their water is free from contaminants, including forever plastics.
3. Education and Awareness
As water sommeliers and industry leaders, we have a responsibility to educate consumers about the impact of microplastics in their water. By fostering awareness, we empower individuals to make informed decisions. Encouraging people to choose glass or aluminum over plastic and explaining the dangers of microplastics helps create a ripple effect that can transform the industry.
4. Advocating for Policy Change
Governments and regulatory bodies must play a crucial role in addressing the issue of microplastic pollution. By pushing for stronger regulations around the production, disposal, and recycling of plastic products, we can work together to minimize the amount of plastic waste that ends up in our water sources. Additionally, supporting research into biodegradable plastic alternatives can be an essential step in long-term solutions.
How Do We Move Forward as Sellers?
As sellers of natural, premium bottled waters, it’s crucial that we continue to push the envelope when it comes to sustainability. The FineWaters Summit in 2025 underscored the importance of not only sourcing high-quality waters but also making choices that align with the values of sustainability. Here’s how we can make a difference:
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Invest in Brands That Prioritize Sustainability: Work with brands that share the same sustainability ethos. Choose those who prioritize eco-friendly packaging, such as glass bottles or aluminum cans, and those committed to reducing their environmental footprint.
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Encourage Responsible Consumption: Promote the responsible use of bottled water. Educate customers about the benefits of buying in bulk or through subscription models to reduce waste.
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Offer Sustainable Options: As part of our mission at Salacious Drinks, we continue to offer curated boxes that include glass bottle options, eliminating the need for single-use plastics. These efforts ensure that our customers are drinking from water bottles that are sustainable and free from microplastic contamination.
The Bottom Line: Let’s Be Water Stewards
As we continue to navigate the future of the bottled water industry, it’s essential that we address the issue of forever plastics head-on. By choosing sustainable alternatives, improving filtration, and educating both consumers and industry peers, we can take meaningful steps toward protecting our planet and its water resources. After all, the quality of water in our bottles should reflect the quality of our commitment to the Earth. Together, we can ensure that the water we drink is pure and free from the pollution that harms our bodies and our planet.
Remember: The next time you pick up a bottle of water, ask yourself—where does this water come from? What’s in it? And how can we ensure we’re leaving a better world for the next generation of water lovers?